At last! A guide to web marketing written by a small business owner for small business owners. This jargon-free guide takes the reader step by step through the black art of trying to get websites to the front page of Google. Based on the author's own experience over the last 15 years with various websites for his own business, this guide covers the basics of keyword strategy, optimising page content, linking and using Google to get websites to the first page in Google. You don t have to know anything about designing websites to benefit from this book. If you use external web designers then the information in this book can be used to badger and cajole them into putting many of these ideas into practice. If your web designers are telling you that they are experts in optimising websites to appear on Google, then this book will help you check this from the comfort of your own desk. More importantly, if your competitor s websites are doing better than your own, then this book will help you analyse how they are achieving this and how to use this information to improve your own website. This book is for all those hard working small business owners out there. Use it and make your on-line business prosper.
As the biggest website today, Facebook offers a lot of marketing opportunities and benefits that you can take advantage of and even have fun pursuing. However, while investing your time and money on the social network site can lead to a great pay-off, do bear in mind that Facebook is only tool that you can use to obtain your objectives. Don't become so focused on this social networking website that you end up ignoring all of the other options available to you to drive traffic to your site, build a community, and generate sales and conversions. Learn more thru this book.
The thousands of mergers, acquisitions, and start-ups that have characterized the past years of business have created an increasing number of corporations in financial trouble: specifically, a shortage of venture capital or quick cash. Consequently, bankruptcy protection is now viewed as a strategic move to protect corporations from their creditors and allow them to reorganize. Fully revised and updated with new case studies and the latest coverage of regulations, <i>Bankruptcy and Insolvency Taxation, Fourth Edition</i> provides the answers to the questions financial managers will have on the tax aspects of bankruptcy strategy.
The post-Cold War world has seen the emergence of new kinds of security threats. Whilst traditionally security threats were perceived of in terms of military threats against a state, non-traditional security threats are those that pose a threat to various internal competencies of the state and its identity both home and abroad. The European Union and the United States have identified Latin American cocaine trafficking as a security threat, but their policy responses to it have differed. This book examines the ways in which the EU and the US have conceptualized this threat. Furthermore, it explores the impact of cocaine trafficking on four state functions - economic, political, public order and diplomatic - in order to explain why it has become 'securitized'. Appealing to a variety of university courses, this book is especially relevant to security studies and European and US policy analysis, as well as criminology and sociology.
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