At last! A guide to web marketing written by a small business owner for small business owners. This jargon-free guide takes the reader step by step through the black art of trying to get websites to the front page of Google. Based on the author's own experience over the last 15 years with various websites for his own business, this guide covers the basics of keyword strategy, optimising page content, linking and using Google to get websites to the first page in Google. You don t have to know anything about designing websites to benefit from this book. If you use external web designers then the information in this book can be used to badger and cajole them into putting many of these ideas into practice. If your web designers are telling you that they are experts in optimising websites to appear on Google, then this book will help you check this from the comfort of your own desk. More importantly, if your competitor s websites are doing better than your own, then this book will help you analyse how they are achieving this and how to use this information to improve your own website. This book is for all those hard working small business owners out there. Use it and make your on-line business prosper.
Your church website could be better. Even if you paid a lot of money a few years ago, it's not exactly what you want. Maybe it doesn't exist at all, or maybe the volunteer who built it left for another church. While the reasons for not having a good church website are infinite, the way to create a better church website has just gotten a bit simpler with this guide designed to help anyone interested in attempting to implement a new website for a church. This is a book each minister, congregational president, and church library needs. The book starts with an argument for having a better website. If you've had trouble convincing your board or members of the need, you'll find some resources that might help. The guide then presents some suggestions about the kind of framework to use in building your new or updated site. The next part of the book takes a look at a website from top to bottom, going over most of what you'll need to create an effective design. Ratings are given for relative importance and difficulty of web page elements. The book then discusses pages of a typical church website, making some suggestions as to how to lay the pages out. You will also learn about several of the most popular and useful add-ons available for church websites. The entire book is written with budget in mind, since the author designs websites for local churches at a fraction of the cost of many custom web design businesses. The book is a pragmatic guide that covers most of what you'll need without trying to give step-by-step details, especially since it's meant to be applicable to many available systems. While the book can function as a basic guide to building your own sites, it's as much a list of suggestions that can help you navigate what you already have and what you will be shopping for when you get a website. It will help you understand what your web developer will be doing for you, whether it's someone you hire or a volunteer. Think of it this way: would you buy a car without doing a little research on the kind of car you need and the available options? A good website costs as much as a car, yet many churches get taken by slick sales pitches. This book will help you to at least understand what those salesmen are trying to offer. The book does not take a stance on the best way for your church to build a website. Rather, it offers options, suggestions, and a quick education on what could be useful in your decision-making and implementation of a new church website. Some of the ideas could save your church thousands of dollars, while others might allow you to see why spending the money is worth it. A few tricks might even save you something more valuable than money: time, especially if you're trying to build your own church website. The web designer who wrote this book routinely builds sites in three days or less, and you'll see screenshots of the results. While the goal may not be for you to speed-build your new church site, it's certainly tempting to find out how someone learned to build websites in three days while the local custom website building boutique will ask for six months to a year. If you want to look at some of the results before you purchase the book, please check out luthernet.org to see several examples of three-day website upgrades. Passiveninja.com also has a portfolio section showing more of the same: modern, mobile-friendly websites built in a few days using the tools and techniques in this book. Bonus articles discussing web design and church ministry efforts are included, as well as an annotated ministry resources list compiled by Lisa Jaeger. If you are looking for a DIY guide to building your own non-church website, this book will also help you. While it's geared towards churches, most of the ideas can be used with small business websites, education websites, family blogs, and many others, since the designer has built all kinds of sites over the years using mostly Joomla and Google Sites.
"I've worked with simulation in business for over 20 years, and Allman really nails it with this book. I admit that I own his previous book on structured finance cash flows, but I was surprised by what I found in here. He addresses the fundamental questions of how decision makers react to simulations and his read was very much in accordance with what I've experienced myself. When it came to the nuts and bolts of describing the different types of simulation analysis the book becomes incredibly detailed. There is working code and models for a fantastic array of the most common simulation problems. If you're so inclined, the book very carefully steps through the tricky math needed to really understand the theory behind stochastic modeling in finance. If you're preparing models that include any kind of randomization or stochastic modeling component, this book is a must-read, a tremendous value and time-saver." ? David Brode of The Brode Group
A practical guide to understanding and implementing financial simulation modeling
As simulation techniques become more popular among the financial community and a variety of sub-industries, a thorough understanding of theory and implementation is critical for practitioners involved in portfolio management, risk management, pricing, and capital budgeting. Financial Simulation Modeling in Excel contains the information you need to make the most informed decisions possible in your professional endeavors.
Financial Simulation Modeling in Excel contains a practical, hands-on approach to learning complex financial simulation methodologies using Excel and VBA as a medium. Crafted in an easy to understand format, this book is suitable for anyone with a basic understanding of finance and Excel. Filled with in-depth insights and expert advice, each chapter takes you through the theory behind a simulation topic and the implementation of that same topic in Excel/VBA in a step-by-step manner.
Created for those with some background in finance and experience in Excel, this reliable resource shows you how to effectively perform sound financial simulation modeling, even if you've yet to do extensive modeling up to this point in your professional or academic career.
Presenting twenty individual grammar points in lively and realistic contexts, Basic Spanish is an accessible reference grammar with related exercises in one, easy to follow volume. Beginning with the simpler aspects of Spanish and progressing on to more complex areas, each chapter contains grammar points that are followed by examples and exercises selected to reinforce the topic.
A first-class introduction to the language, features of this practical book include:
* authentic reading texts to encourage an understanding of Spain and Spanish-speaking countries
* reference to Latin American usage where appropriate
* abundant exercises with full answer key
* glossary of grammatical terms.
Clearly presented and user-friendly, Basic Spanish provides readers with the basic tools to express themselves in a wide variety of situations, making it an ideal reference and practice resource for both beginners and students with some knowledge of the language.
Keep all of your internet website passwords and logins in one location. This journal has hundreds of entry spaces organized from A-Z by letter. There is also plenty of room for notes, network information, and any other computer information that you might need. Buy one for yourself, for family and friends. We have hundreds of unique covers available.
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